Who we are and what we do? For more than 3 years, Planet Code Solutions have been developing and delivering innovative software solutions to all industries. Our softwares are used by internationally recognised companies, through to not-for-profit organisations, freight businesses, regional and local government.
What’s the culture like?
Our focus has always been to entice and empower the best talent and support them to do great things. Creativity solving problems, passion for driving customer experience and value, and a pride in our work drives constant innovation. Our trusted teams embrace a positive mindset and demonstrate the high levels of accountability which are key to helping us scale and realise our goal of delivering exceptional employee and customer experience.
We have clear business objectives that filter down to individual goals, so that everyone in the business is clear on what they need to do to contribute effectively. We believe this makes Planet Code Solutions an empowering place to do your best work.
Without our incredibly talented teams, our exceptional products wouldn’t make it out of the door, so we reward our people with great benefits that include;
What we need
We are seeking a Senior Marketing Manager to drive the development and execution of Planet’s marketing strategy, leading and inspiring the team to bring our products, brand, and value proposition to life in key strategic markets around the world. You will have experience of managing a team and budget, strategic marketing execution and sales growth across all channels, driving leads through to conversion in alignment with the business goals.
What you will need to do
1. Market intelligence and positioning – Gather market, industry, and customer intelligence to inform strategy and messaging to our addressable and obtainable markets.
2. Marketing strategy – Develop and implement the marketing strategy across the business, communicating, and inspiring connection with the brand and value proposition.
3. Team leadership – Lead, mentor, develop and inspire the marketing team on delivery of the marketing strategy, demonstrating the company values, across the team.
4. Conversion growth – Increase customer conversion through growth in MQLs and marketing sourced SQLs, working across all marketing channels, including digital, press, events, and paid media.
5. Growth opportunities – Consistently identifying new or expanded revenue and conversion opportunities, with strategic proposals to implement.
6. Budgeting and ROI – Manage budgets and resources effectively, with data driven insights that guide prioritisation, with demonstratable ROI.
7. Reporting and KPIs – Monitor, measure and regularly communicate performance across all levels, that demonstrates growth in key metrics, identifying opportunities for enhancement.
8. Cross functional collaboration – Collaborate with other departments, e.g. Sales, Customer Success, and Product to ensure alignment and buy-in and understanding of the marketing strategy.
9. Marketing execution – Oversee the execution of digital performance, SEO, content and social media production, event management and marketing growth initiatives across the team.
10. Customer retention – Working with Customer Success, identify, develop, and implement marketing initiatives and plans that protect customer retention and promote revenue growth.
11. Partner collaboration – Working closely with key partners, propose and deliver compelling messaging on combined go-to market initiatives.